Spring 2025 Collection Preview: Inspired by Amelia Island

Amelia Island was calling, so we answered. Spring '25—inspired by miles of shoreline, lush green golf courses, cool blue pools and the sound of laughter. Building memories by way of outdoor tradition.

We're thrilled to announce the launch of our Spring 2025 Collection, arriving March 4th at 10 AM ET. This season's line captures the essence of coastal adventures and sun-soaked days with a fresh palette of blues, greens, pinks, and classic neutrals that perfectly complement your little one's outdoor escapades.

Early Access for SMS Subscribers

Want first dibs on our new collection? SMS subscribers will receive exclusive early access on March 3rd at 8 PM ET. Sign up here to be among the first to shop these coastal-inspired pieces.

Spring 2025 Collection Highlights

Performance Wear That Plays Hard

Our signature Pro Performance shirts return in vibrant new colors and playful patterns. The Short Sleeve Pro Performance shirts ($38) feature breathable, quick-dry fabric with UPF 50+ protection. Look for standout designs like the sailboat print, playful fish patterns, and coastal-inspired graphics.

For cooler spring mornings, our Long Sleeve Pro Performance shirts ($39.50) offer the same protection with extended coverage. The collection includes cheerful designs in  green, classic blues, and fresh spring hues.

Fishing Shirts: An Outdoor Tradition

Our beloved fishing shirts are back with updated colors and prints. The Short Sleeve Fishing Shirts ($50) blend style and functionality with quick-dry fabric, vented backs, and adorable coastal motifs including palms, fish, and nautical flags.

Swim Ready

Get ready for pool and beach days with our expanded swim collection:

Boys' Collection:

• Boogie Board Swim Trunks ($54) in a variety of prints including playful lobsters , stripes, and maritime motifs.
• Reef Rashguard Shirts ($46) providing essential sun protection during long days in the water

Girls' Collection:

• Reef Rashguard Swim Sets ($59) in sweet pinks and cheerful prints 
• Spring Tides Swimsuits ($52) with UPF protection and comfortable fit
• Surf and Turf One Piece ($56) perfect for active water play

Beyond the Beach

Our spring collection extends beyond swimwear with pieces perfect for every occasion:

• Pro Performance Polos ($54) for a polished look
• Outrigger Performance Shorts ($52) in an array of spring colors
• Girls' Skorts including the Starboard Swing Skort ($52) and Tennis Twirl Skort ($52)
• Beach Cruiser and Harbor Hangin Shorts ($48) for casual everyday wear

Outerwear & Accessories

Complete the look with our Pro Performance 1/4 Zip pullovers ($68), perfect for those breezy spring evenings, and don't forget our accessories:

• Performance Baseball Caps ($24)
• Bucket Hats ($29)
• Beach Towels ($36)
• Collapsible Water Bottles ($16)

View Our Digital Catalog

Explore our complete Spring 2025 Collection in our digital catalog. Browse outfit combinations, discover new prints, and plan your spring wardrobe refresh.

Mark Your Calendar

• March 3rd, 8 PM ET: Early access for SMS subscribers
• March 4th, 10 AM ET: Official collection launch

We can't wait to see how your little adventurers style these new pieces and the memories they'll create wearing them this spring!

Building memories by way of outdoor tradition—that's the PRODOH promise.