A Return to Our Roots - The PRODOH Spring 2024 Collection

A salty breeze blows as we unveil our bright new Spring 2024 line, beckoning you back to the heart of the PRODOH brand - vibrant Pawley's Island. Our founders spent countless childhood summers on these sun-drenched beaches, so we've translated the island's tropical vibes - palms trees, crabs, boats, the pier - into this festive collection.

Join us on a journey to this beloved place that holds such meaning for the PRODOH family. We're excited to announce several new items this season, including short sleeve fishing shirts with built-in sun protection and performance polos featuring our signature sailboat or the fish of the season - tuna!

We've also added a hot new short just in time for summer - meet The Outrigger. These are our shortest shorts yet, with a pull-on style and durable, quick-dry UPF 50 ripstop fabric. The fellas will love them!

For our girls, we've designed a new long sleeve rash guard swim set. The comfortable seams and trims keep your suit securely in place while our UV protective fabrics keep you covered. The saltwater and chlorine resistant fabric makes our swimwear incredibly durable season after season.

Our best-selling UPF 50 performance tees are back in fresh colorways and prints for Spring 2024 too. We have lots more to show you - check out the whole PRODOH catalog here and set your alarms for when the collection drops on February 5 at 8 PM ET!